Helping small and medium businesses establish and grow scalable solutions for capturing customer insights.
Kaufman Research & Insights
HI THERE. I’M RACHEL.
If your business needs to start capturing customer insights or conducting market research but you aren’t sure how to get started, let’s chat.
Customized strategies for your research needs.
Customer Listening
As a business, you already know that listening to your customers is important. But if you’re collecting feedback via a free text form on your website or jotting down notes after calls, it’s time to set up a process.
We’ll partner to create a listening strategy that provides deeper insights and data driven actionability.
I’ll help you design and build a solution that can grow with your business.
Insights Sharing
Once you’ve collected your research and insights, it’s time to share it with everyone else in your business so they can benefit from it! We’ll partner to create a communications strategy that fits best with your organization whether that’s an email newsletter, internal webpage, online dashboard, or in-office activation.
Market Research
So you have an idea. Maybe you want to launch a new product or service. Maybe you want to measure your brand awareness. Or maybe you’re ready to start testing some creative or advertising before you go live.
But if you’ve never conducted market research before, this process can be daunting! There are so many research firms to choose from and it can be expensive. Your business is looking for a DIY solution to maximize your budget.
Together we’ll build a plan, put it into place, and I’ll be there every step of the way sharing my expertise.
OUR MISSION
